All the marketing hype in the world won't make a poorly designed bike handle well. Likewise, all the 3-D modeling software and metalworking technology in the world won't amount to much unless the people directing it are serious about building truly great bicycles. 

Call them misguided, but everyone at Santa Cruz Bicycles believes that to build a good bike, you have to first really love riding bikes. That's an asset Santa Cruz Bicycles have in spades. Their engineers are mighty good at working Pro/E, but they are riders first and foremost. Their builders can rail dirt better than most. Their painter can catch more air than you can. Their sales office is filled with bikes that get ridden every day. From the people packing bikes into boxes to the owner of the company, Santa Cruz Bicycles main obsession and their common bond is riding.

Take a look at all Santa Cruz Bicycles has to offer here:   

http://www.santacruzbicycles.com/home/        

Of course the real world is always confirmation and the ultimate standard Cannondale holds themself to. Feedback from the most elite pro riders in the world is fueled into their process.

Cannondale's engineers also ride, race and huck with the best of them. Not to mention they’ve got New England to contend with. Their bikes have to stand up to craggy farm roads and rock-garden riddled singletrack. Most importantly they have your feedback.

Letters, e-mails, phone-calls—they get feedback on their product from all over the world. Keep it coming!

Not only is Cannondale passionate about building the best, most innovative and high-performance products, but they are also passionate about doing everything they can to create the best possible cycling experience.

To see all that is Cannondale visit:

 www.cannondale.com

Day after day, year after year, Pinarello's family tradition remains unchanged. A family and organization that is greater than the sum of its parts. Every new member respects it's tradition and is consumed by the contagious passion that has fueled Pinarello for nearly 60 years.

Their company philosophy is one of continual innovation. Every day, they test new solutions to evolve and improve their bicycles. They experiment with new materials and new ideas pushing the limits of bicycle science, all with inexhaustible passion because cycling is in Pinarello's DNA.

Day after day, year after year, new cycling champions are untied with their bicycles. A long and prestigious list of athletes has written a glorious history in our sport on Pinarello bicycles. This year, it’s the turn of Mark Cavendish, Bradley Wiggins, and many others to represent this proud brand: pure talent and the winning instinct.

To view all Pinarello bikes please visit:

http://www.gitabike.com/cgi-bin/shop/pinarello_loadhome.cgi?file=pinarello.html

Building the perfect bike is an impossible goal, but it's the only one that's worthwhile. In fact , Jamis has been at it most of their lives. CEO and President Carine Joannou has been successfully leading and directing G. Joannou Cycle, their parent company, since taking it over from her father in 1981.

What began as a modest regional distributor of imported European bicycles and parts in 1937 has grown into a national powerhouse with international distributors throughout the world. GJC is now one of the oldest, largest bicycle companies under original family ownership in America.

Greg Webber, Vice President of Product Development has been with Jamis since the first Earth Cruiser rolled out in 1979 and eagerly joined Carine's winning team when GJC acquired Jamis in 1990. Their commitment, passion and leadership inspires the rest of the bike addicts at Jamis to not settle for "good enough". The whole team aims for nothing short of perfection all day, every day.

Check out all Jamisbikes at:

www.jamisbikes.com/usa

While the world around us is rapidly changing, traits like quality, commitment, and style are always in demand. At Nirve Sports they pride themselves on designing premium handmade bicycles that deliver on the promise every time you ride. Nirve Sports is an industry leader with their innovative comfort bicycles designed for the discerning customer. Nirve's original frame designs, striking graphics and colors, superior comfort, and quality construction and materials add up to a bicycle that will carry you in style for years to come.

To view all Nirve cruisers at:

www.nirve.com